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REGIONAL CHAUVINISM AND MUSHROOMING OF POLITICAL PARTIES

01 Mar

Are we going back to the days of princely states? Posing this question to myself most often, is similar to finding pleasure in fooling myself. Because this curse is a perennial one and its genesis dates back to decades.

 

Regional chauvinism has much to do with mushrooming of political parties across our nation. The intention of most of the leaders being to score over their opponents by snatching one-upmanship by grabbing ministerial power at the centre or by bargaining with the national alliance or party with the capacity to stake claim to form a government at the centre. Nowadays national parties, both Congress and BJP are more than willing to accommodate any splinter party by pandering to their interests in the event of forming a government at the centre. They are very well aware the days of one party rule is a thing of the past. And in politics, democratic principles, traditions and ethics- all prove to be of not much value or importance and they are kept in the black-burner needed only on the occasions of celebrating Independence days, Republic days or on such days of national importance. Erosion of values, thinking on caste lines while choosing candidates for each constituency, even by the left parties, only criteria being winnability, more than efficiency and the selection of candidates with criminal antecedents, play dirty and despicable roles in Indian politics.

 

Take for instance Tamil Nadu. Once Indian National Congress was ruling roost in that State. Those were the days of one party rule. Today’s two prominent regional parties, DMK and AIADMK where once nowhere near that National Party. Later parochialism reared its ugly head and with the rise of parochialism the birth of regional parties abound such as DMK, AIADMK, MDMK, PMK so on and on and on. The numbers are innumerable, on each alternate election, either DMK and its allies or AIADMK and its allies reach at the helm of affairs or the governance alternates between these two regional parties.  Reason behind the rise of parochialism must have a lot to do with the policy of neglect adopted by the sole ruling party- the Indian National Congress- those were the glorious days of Indian National Congress while in power spanning decades. Fissiparous tendencies developed among the masses and their national outlook was at stake. Still claiming to be of national outlook though the fact of the matter is just contrary. The other day’s incident at Coimbatore was just one example. Army trucks coming from Hyderabad were vandalized by the followers of a regional party named PDK (Periyar Dravida Kazhagam) shouting slogans against the Government of India and Sri Lanka, thus expressing solidarity with hapless Tamilians stranded in Sri Lanka. More than half a dozen trucks were set ablaze.

 

Similarly, joining power at the centre with any party leading government at the centre, either one of the alliances will certainly be there, the ministers take extra care to arrange funds for the development of their State, in the process neglecting many others. The one heading the ministry has no other way out except remaining a mute spectator. Arm-twisting after all is a painful thing (Comrade A B Bardhan, leader of CPI (Communist Party of India) on the occasion of an interview with a correspondent of a prominent national daily was found justifying the growth of regional parties across the nation with the argument that regional parties can contribute much to the growth of their respective states. Comrade Bardhan seems to forget a sad truth that with the mushrooming of regional parties in every state, it was always the national parties which were the ultimate losers and as a good example I would like to point out the state of Bihar where once the CPI (Communist Party of India) could maintain a formidable clout in Bihar politics. Then Lalu or Paswan were only fringe elements, both of them even unheard of among the masses and in the present situation CPI has become a fringe element.)

 

In Andhra Pradesh, TDP’s (Telugu Desom Party) rise is attributed to the cavalier manner the State was treated by the centre. N.T.Rama Rao, film-star turned politician took up cudgels against the centre, formed a party for the Telugus named TDP and attained power soonafter. Though Congress is ruling the State now, TDP is a vulnerable one to reckon with. The demand for Telangana State to be carved out of Andhra Pradesh is also gaining momentum and TRS (Telangana Rashtra Samiti) under the leadership of K.Chandra Shekhar Rao is actively campaigning for a separate home-land with the support and blessings of other parties. If that part of the State was properly cared and protected by those responsible, the demand for separate Telangana would not have arisen. Andhra Pradesh’s movie idol and dancing hero, Chiranjeevee has also jumped into the political arena with the formation of Praja Raajyam Party.

 

The Andhra developments are a definite pointer to the gaining strength of regional parties and the tendency is not to the good of national ethos.

 

Bihar, has already joined the bandwagon of regional politics. Lalus and Paswans though claiming to be national have already ensured their places in the land of Buddha, reducing the once- dominant Party- Indian National Congress in to a virtual non-entity. The election scenario this time amply shows the place of the Grand Old Party in Bihar politics. Communist Party of India (CPI) and Communist Party of India (Marxist), once held some sway in the political heartland of Bihar. They are also out of the picture today. Party leaders think along caste lines and they be it Lalu, Paswan or Nititsh spare no efforts in wooing the communities like Muslims, Kurmis and Yadavs with promises and assurances in abundance. This State has also fallen a prey to regional chauvinism.

 

Orissa, once a strong-hold of Congress , is now in the hands a regional Party BJD (Biju Janata Dal) led by Naveen Patnaik, the son of Biju Patnaik, erstwhile Congress leader.

 

UP (Uttar Pradesh), with 80 Loksabha seats, under Mayawati of BSP (Bahujan Samaj Party), formed in the interests of Dalits, targeting Dalit vote banks by late Kanshi Ram and now led by ambitious leader Mayawati, aspiring to be a national party by joining hands with Brahmins and  extending benefits to them along with poor dalits by propounding a new theory called social engineering is also not free from regional chauvinism. SP (Samajwadi Party) led by Mulayam Singh Yadav- he was once our defence minister- is engaged in a bitter fight with Mayawati. Former UP Chief Minister and expelled BJP leader Kalyan Singh is now very much with Mulayam Singh. “Maulana Mulayam”, once affectionately called by the Muslims of UP found himself in the ditch with the deserting of a big chunk of Muslims to Mayawati. By keeping away from all his engagements in other States Mulayam has confined himself to UP to garner maximum number of seats thus proving his mettle to principal opponent Kumari Mayawati. On scrutinizing the trends in UP, it is very easy to note here the State which provides maximum number of seats has also gone the way of caste politics. Congress which ruled over the State for decades and BJP (Bharathiya Janata Party) play only peripheral roles in the key State of UP.

 

On going through any State, it is not that much difficult to come to the sad truth that regional chauvinism and castes play crucial roles in 15th  Loksabha elections of India.

 

Be it Bengal, Kerala, Maharashtra  casteism and ‘sons of the soil policy holders’ gain much clout among the masses.

 

We have no dearth of parties. What we are urgently in need of is somebody who could play positive roles in the overall development of nation as a whole. Better infrastructure facilities like roads, electricity, irrigation facilities, elementary education, health-care to all providing nutritious food to the children, women and those below poverty line, women
empowerment, employment and most of such facilities.

 

Parties multiplying on a daily basis. Even on ideological lines. But the lot of the masses remain same. At least those who split on ideological lines and form new ones are bound to ponder over it and arrive at a solution.

 

Parochialism and mushrooming parties never help in contributing to the development and prosperity of the nation- for that matter any nation.

 

Those who had monopoly on power for decades must make amends for it. 

 

Party Theme Ideas

21 Feb

Party theme ideas are the most interesting aspects of any party. Themes provide a certain direction to the fibre of the party. Themes are chosen according to preferences of the people who are having parties. Therefore if you are having a birthday party, the theme must please the birthday girl or boy and it is based on the things they love. There are very many themes you can think of in fact, you can have a theme from virtually any sport, hobby, profession and many other disciplines. It is very easy to come up with themes and you do not have to go round in circles searching them. A party without a theme is usually dull and plain. This is not the kind of to party you want to throw.

Party theme ideas for children always manage to brighten their parties. They love dressing up and acting as different characters and this is what themes are all about. Examples of party themes for children include the princes party where the party recognizes the birthday girl as the princess and everyone in attendance will also carry this theme. Decorations and invitations will also carry the theme and it is almost like being a princess for a day. The awesome feeling created is as a result of the theme. Children who have such uplifting themes will grow up with confidence and this is a good head start for them. The top ten themes for children include pirate party, sweet 16 party, tropical luau party, scarvenger hunt party, tea party theme, sleepover party and the list goes on.

Party theme ideas are also for adults because so much adventure is added to parties. Some of the themes that adults do are costume parties. Everyone comes to the party with an interesting costume and they assume a certain speak which makes the whole experience awesome. Another adult theme is casino party. There are many activities involved in this kind of theme and the main one is gambling. Others are wine tasting parties where the party goes to a winery near them and get to experience and explore different tastes in wines. If there is no winery near them, a variety of drinks are brought and they can get to do the same as they enjoy every taste and flavor.

Party theme ideas include staying and enjoying parties indoors where you an have a dinner party, house warming party, poker night, a book club and many more. All these themes can be adapted very easily for your party and you can get to see the difference. You can also come up with your very own party theme ideas. Above that, you can mix two themes and get to have double entertainment. This is common in adult parties and it will be sure to add a twist to your party. All in all, there are no rules when it comes to themes. Remember to adapt or go with a theme that is going to please your party. There is no point of going for a theme that is boring.

 

Tips To Get More Bookings And Higher Home Party Sales

14 Feb

Are you in Direct Sales? Are you struggling with getting more dating’s and higher party sales?

As a Direct Sales Consultant, it’s important to keep your dating and booking calendar full. Why? Keeping a full calendar means consistent income for you!

It’s equally important to work closely with your home party hosts. You want your host to have a successful home party so that they achieve the goals that yield them the most free and half-priced items. The more successful the party, the more bookings you will get from it. If the party host feels completely satisfied, she will rebook another party from you.

Try these tips to increase your party bookings.

1. Offer an immediate dating gift to someone who books a home party with you and sets a date for the party within the next 21 days.

2. Half-Price selections are one of your most valuable tools. Let party guests know they can purchase these products at the half-off price by holding a party with you.

3. Reward hosts who have a “Dating in Waiting,” a party dated before you arrive. I like to offer a product that retails for $10-$15 as my extra incentive for outside bookings.

4. Re-Bookings. Offer an incentive to your host if she rebooks another party with you, to be held in 90 days.

5. Offer Exclusive Host Gifts. These are products that only party hosts can earn for free or 1/2 price for having a home party with you.

Try these tips to increase your home party sales.

1. Attendance Specials. Provide an incentive for hosts who have 10 guests at their party. Provide an additional incentive for hosts who have 20 guests at their party.

2. Encourage party guests to bring an uninvited friend to the party. One way of doing this is by labeling the party invitation with the bring a friend to the party information. I personally reward guests with a 10% discount off their personal order for bringing along a friend.

3. Offer several Purchase with Purchase Specials, also known as Bonus Buys.

example: With a $50 purchase, you can add-on xyz item to your order for only $10.00 or with a $100 purchase, you can add-on xyz item to your order for only $25.00

Enticing customers to buy more to receive a special offer is a great way to increase party sales.

4. Have plenty of items to demonstrate at your home parties. The more items guests see, the more they will buy.

5. Make your parties fun and interactive. Get your guests involved in the party. Play a few games, offer some great prizes and more importantly, make sure you enjoy yourself.

By offering incentives like these, it helps to increase party attendance, which in turn increases your party sales. When you have satisfied hosts and guests, they will in turn, book parties from you!